Strategy
Brand FTW!
Speaker(s): Roby Fitzhenry
Session Time: 1:10-1:50PM
I want to show people that branding isn't just for big agencies and massive companies. Everyone can build a brand by evaluating who they really are and telling that story as honest and as simple as possible...[Full Description]
How to Measure Email Marketing Success
Speaker(s): Dave Lewis
Session Time: 3:10-3:50PM
In this presentation, Dave Lewis, CMO of Message Systems, will take a careful look at how we define success with respect to email marketing...[Full Description]
Transitioning to Interactive
Speaker(s): John Rasco
Session Time: 10:10-10:50AM
Many companies lack a vision for interactive marketing; learn best practices for search marketing, social media and measuring ROI from an experienced B2B marketer...[Full Description]
Communication Breakdown: Look Who's Talking & Who's Just Texting
Speaker(s): Caesar Vielmas
Session Time: 2:10-2:50PM
Caesar will address the challenges marketers face as different generations embrace disparate forms of communication, and what marketers can do to widen our reach and remain relevant to different age groups - who currently may or may not be "speaking" to one another....[Full Description]
Glitchwell: Using Our Missteps to Propel Us Forward
Speaker(s): Gwen Bell
Session Time: 11:10-11:50AM
"Success is the ability to go from one failure to another with no loss of enthusiasm." - Sir Winston Churchill...[Full Description]