2008 Interactive Strategies Sessions
Social Media
Internal Collaboration: "Fraternizing" with Social Media
Speaker: Steve Golab
3:10PM-3:50PM
Intranets, long used for information sharing and project management, open new opportunities to attract and retain key talent and, at the same time, bring formerly siloed departments and functions into alignment...Full Description
Twitter Tales: Secrets to Branding
Speaker: Erica O'Grady
11:10AM-11:50AM
Learn how Twitter can play an important part to your corporate and personal branding, as well as customer service and community outreach...Full Description
Social Media Planning: How to Go Web 2.0
Speaker: Jennifer Texada
1:10PM-1:50PM
Sure social media is “hip” and all the cool kids are doing it, but when you are in a large, or more traditional organization it’s not as easy to get permission to join the party...Full Description
Community Building: There are No Secrets
Speaker: Laura Mayes
2:10PM-2:50PM
When it comes to social media, there are no secrets...or at least there shouldn't be. In this medium, you have the opportunity and the responsibility to be transparent...Full Description
Digital Media
Starting Secrets: Web Video Ads
Speaker: Tad Davis
2:10PM-2:50PM
Online video ads are a new and growing force for interactive marketing...Full Description
Integrating Email
Speaker: Joel Book
11:10AM-11:50AM
Competing and winning in today's challenging marketplace requires the ability to proactively manage the customer conversation throughout the product evaluation and purchase process...Full Description
Interactive Planning: Integrated Campaigns
Speaker: Travis Scoggins
3:10PM-3:50PM
Integrating campaigns across media requires new types of information gathering and planning. Travis will uncover the secrets gathered during the launch of BMW's 1 Series....Full Description
Mobile Marketing: An Interactive Secret
Speaker: Jeremy Konko
1:10PM-1:50PM
Explore trends, opportunities and live case studies in interactive mobile services and customer relations....Full Description
Search Marketing
SEM Site Clinic: Learn from Other's Mistakes
Speaker: Tony Wright
1:10PM-1:50PM
Audience members will learn from the mistakes of a fellow attendee as their site is audited by an SEO and PPC expert...Full Description
Vertical Search - And How It's Going to Rock Your World
Speaker: Brian Combs
11:10AM-11:50AM
Vertical (as well as Blended) Search is a true “game changer” for the SEO industry. Not only do you now have to consider and optimize your site for multiple forms of media...Full Description
Tech Tools Tango
Speaker: Sean Jackson
2:10PM-2:50PM
Want to learn how to “dance” better with Google, Yahoo and MSN?...Full Description
Web Design for ROI - Rocking Your Landing Pages
Speaker: Sandra Niehaus
3:10PM-3:50PM
In this practical session, you will see real-world examples and receive actionable recommendations to improve the performance of your landing pages...Full Description