SEO
Making Your Website More Effective
Speaker(s): Bill Leake
Session Time: 10:10-10:50AM
Driving traffic to your website is only half the battle. Your site also needs to be constructed to convert those visitors into leads or sales. Learn some best practices for websites as a whole, and for specialized landing pages....[Full Description]
Web Analytics Boot Camp
Speaker(s): Myles Rose & Kristi May
Session Time: 11:10-11:50AM
How to hit the ground running when implementing a web analytics solution for your business...[Full Description]
Why Nothing Is Working The Way You Think It Is
Speaker(s): Alan Deeter
Session Time: 1:10-1:50PM
Think you know the ROI of Search Engine Marketing or your display ad campaign or that email blast? Most unknowingly get it very wrong. Only by understanding the interdependency of the marketing mix can marketers truly optimize their campaigns...[Full Description]
Context: Creating Value to Rise Above Digital Blight
Speaker(s): Jeremiah Andrick
Session Time: 2:10-2:50PM
Want to rise above the noise online? It takes more than optimizing for search, the future is about creating deliberate and appreciating value...[Full Description]
SEO vs. PPC
Speaker(s): Brian Combs
Session Time: 3:10-3:50PM
Even though both involve the search engines, paid search (PPC) and natural/organic search (SEO) could hardly be more different. Paid search is very much a science, while natural search is more of an art. They both, however, can make a material difference to your marketing efforts. Learn the relative advantages of each, and how to supercharge your marketing with both....[Full Description]