Expand Beyond:

Kristi May

Company: IDEA

Track: SEO

Session: Web Analytics Boot Camp

Bio: Kristi has nearly ten years of experience in advertising and Internet marketing. As a Senior Marketing Analyst with IDEA, she conducts primary research using methodologies such as surveys and in-depth interviews. She analyzes data and makes strategic recommendations to external clients based on competitive studies, web analytics, target market analysis, trend analysis, and behavioral studies. Kristi researches market segments for gaining market share of both product and service offerings, and develops strategies to effectively reach these segments. She also executes online lead generation/customer lifecycle campaigns, search engine marketing campaigns, and optimizes programs based on analytics. Kristi has a MBA and is a Certified Google AdWords professional.

Kristi has provided analytics consulting across various verticals including technology, manufacturing, education, legal, and healthcare. Her clients include HP, Microsoft, Sony, 26.2 with Donna The National Marathon to Fight Breast Cancer, Affinity, and TPI.