Expand Beyond:

John Rasco

Company: RefreshWeb

Track: Strategy

Session: Transitioning to Interactive

RefreshWeb is a B2B search marketing agency headquartered in Austin, with offices in Houston and Kansas City. Founded by John Rasco in 2002, the agency specializes in partnering effectively with our clients for consistent, incremental improvement in search visibility, significant increases in lead generation and better measurement of key performance indicators.

Key differentiators include our extensive marketing experience, our research-based approach, and the ability to integrate search optimization with customer-centric marketing. Specializing in technology-based companies since 1987, and active in Internet marketing since 1992, Rasco's skills as a marketer, team leader and strategist are key to successful client engagements. Founder of Brand X Austin and RefreshWeb, John has an entrepreneurial gene, a creative bent and a passion for challenging projects. He has been a client-side marketing director, a principal in a graphic design firm, president of an advertising agency, and senior vice president of the Southwest’s largest business-to-business agency, responsible for Science and Technology.

Since 1978, he has been active in the Austin advertising and marketing communities. Rasco is a member of the Austin Interactive Marketing Association and a conference speaker on search marketing and effective optimization techniques. Over his career, client experience includes Dell Computer, Tivoli, Intelliquest, 3M, IBM, Motorola, Ross Technology, Synopsys, Silicon Group, Alchemy Semiconductor, Biophysical Corporation, IronRhino, SS White Burs, VCON, Layer N Networks, Netilla Networks, Overland Storage, Computer Sciences Corporation, Legiant, Nuventix, Sport Clips, National American University, Physician-Nutrition.com, Prescott Legal, Smarter Security, Clifford Law Offices, and dozens of smaller companies.

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