Developing Killer Email Creative & Must Use Best Practices for Success
Speaker(s): Drew Miller
This session covers the different elements of email creative that can determine the success of an email campaign. Real-world examples of effective and not-so-effective uses of email creative are provided to not only reinforce the value of the approach, but to illustrate its use by some of the more well-known and successful brands in the world.
Session Objectives
- Outline the different elements of email creative
- Explain the value of a strategic approach to aforementioned elements
- Weigh pros vs. cons of different approaches to email creative (i.e. what works for one brand may not work for another)
- Attendees should come away with ideas to improve their email creative, and an idea of where to focus their energies to maximize results.