Expand Beyond:

Dave Lewis

Company: Message Systems

Track: Strategy

Session: How to Measure Email Marketing Success

Bio: As Chief Marketing Officer, Davie Lewis is responsible for executing an overarching strategy that ties together Message Systems' ISP, ESP and major enterprise businesses and accelerates its growth through innovative, holistic product solutions that facilitate the medium's pivotal role in online communication and commerce.

Lewis is a recognized industry thought-leader and has frequently spoken and written on the challenges and opportunities of the digital messaging medium. For the past three consecutive years, BtoB Magazine has named Lewis as one of the most influential people in email marketing, a recognition that stems from his overall industry leadership as well as his championing of consumer empowerment. Lewis has over 30 years of marketing, services and business leadership in both corporate and entrepreneurial environments, including serving as vice president of marketing for Bizanga, a provider of message management platforms for ISPs and telcos in North America and Europe. Before Bizanga, he was responsible for market and product strategy at StrongMail Systems, and served as vice president of deliverability management and ISP relations for email service provider Digital Impact (now Acxiom/Digital), achieving the highest email delivery rates in the industry. He also founded and managed the highly successful list services division for DataQuick Information Systems before its acquisition by Acxiom.