Expand Beyond:

Alan Deeter

Company: Spur Interactive

Track: SEO

Session: Why Nothing Is Working The Way You Think It Is

Bio: In his 17 year career, Alan has helped more than 60 companies attain category leadership by building meaningful brand relationships with their customers. Along the way, Alan has earned a reputation for maximizing the value of his client’s marketing investment. He learned early on that there is literally no end to ways in which a company can spend marketing dollars. Thus he sees his job as ensuring his clients spend on the ways that will best achieve their business goals. It’s this results-oriented mindset that helped his previous company become Interactive Agency of Record for Microsoft Corporation. Recently, Alan was a lead strategist on the Grey Worldwide team that one the global Dell account.

Alan is an in-demand expert in launching new products into new markets. As a brand and campaign planner, Alan helped create many recognizable brands from scratch, including Match.com, NetBank, and BlumLux. He helped position numerous companies for acquisition or IPO, including IQ Software, Xcellenet/Sybase, Documentum/EMC, Brio/Hyperion, and AvData/ITC-Deltacom. During 1998 and 1999, Alan was retained by the Ireland Development Board to develop strategies for Ireland-based corporations seeking to break into the US marketplace.

Alan received degrees in English and Education from the University of Tennessee and is a certified secondary school teacher - a profession he looks forward to returning to.