The Pros of Con: Content – Context – Concept

Houston’s dynamic interactive marketing and design community will converge October 17, 2014 on the University of Houston campus for the 7th annual Interactive Strategies. The annual conference is presented each year by the Houston Interactive Marketing Association (HiMA). The educational summit, now in it’s seventh year, explores current trends and best practices in marketing, design, user experience and strategy in an environment that inspires creativity and learning. 

This year’s theme—The Pros of Con: Content – Context – Concept—will focus on the growing importance of content marketing, and how to plan and execute a marketing strategy that makes content visible to the right people, at the right time.  Interactive Strategies 2014 will be organized into three tracks that align with the difference work phases of a content plan: developing your overall content strategy plan, content development and distribution, and the role of user experience and visual design in the content marketing lifecycle.

This year's conference will be held on October 17th at The University of Houston’s Bauer College of Business. For tickets, speaker updates, and more information select the menu button in the top, left-hand corner of your screen.

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2014 Speaker Lineup

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Dave Henry iFilm Productions

Dave Henry iFilm Productions

James Hahn II Founder, Tribe Rocket

James Hahn II Founder, Tribe Rocket

Leslie Farnsworth, CEO of Frog Dog

Leslie Farnsworth, CEO of Frog Dog

Roby Fitzhenry Founder, Always Creative

Roby Fitzhenry Founder, Always Creative

Courtney Velek ScrumMaster

Courtney Velek ScrumMaster

Mark Roberge, Chief Revenue Officer, HubSpot

Mark Roberge, Chief Revenue Officer, HubSpot

Jason Stirman, Builder of Things at Medium and Twitter

Jason Stirman, Builder of Things at Medium and Twitter

Ryan Plesko, Tech Evangelist and Chief Creative Officer, Extra Sauce

Ryan Plesko, Tech Evangelist and Chief Creative Officer, Extra Sauce

Ben Jordan VP of Customer Experience, InVision App

Ben Jordan VP of Customer Experience, InVision App

Travis Crabtree Internet, Media and Marketing Attorney with Gray Reed & McGraw, P.C.

Travis Crabtree Internet, Media and Marketing Attorney with Gray Reed & McGraw, P.C.

Mike King, Founder, iPullRank Digital Marketing Agency

Mike King, Founder, iPullRank Digital Marketing Agency

Javier Fadul Partner, Culture Pilot

Javier Fadul Partner, Culture Pilot

Scott Cone Digital Marketing Strategist, DMN3

Scott Cone Digital Marketing Strategist, DMN3

Purchase Early Bird Tickets Today

This year’s theme—The Pros of Con: Content – Context – Concept—will focus on the growing importance of content marketing, and how to plan and execute a marketing strategy that makes content visible to the right people, at the right time.  Interactive Strategies 2014 will be organized into three tracks that align with the difference work phases of a content plan: developing your overall content strategy plan, content development and distribution, and the role of user experience and visual design in the content marketing lifecycle.

IS Conference Mobile App

The Houston Interactive Market Association has created its first ever Interactive Strategies Event app to put live information in your hands! This application allows you to purchase tickets, check track and schedule times, review speaker bios and follow our Facebook and Twitter accounts instantly. Use the application on-site over Wi-Fi to maximize your experience!

Volunteer at the IS Conference This Year

Volunteering with HiMA is a great way to be involved in Houston’s interactive community. Interactive Strategies is currently looking for individuals interesting in volunteering to help with various conference needs. A half day volunteer shift allows you access to the conference for the entire day.

For more information or to sign up to volunteer please fill out the form below.

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The Pros of Con Tracks

Do more than just write an occasional blog post...develop a full plan that aligns to business and sales goals. Topics in this track explain the basics of how content marketing works, what personas are and how to tackle each within the strategy, how to best pull users through the sales funnel, what some best practices are, and how to think about the long game.
Do more than just write an occasional blog post...develop a full plan that aligns to business and sales goals. Topics in this track explain the basics of how content marketing works, what personas are and how to tackle each within the strategy, how to best pull users through the sales funnel, what some best practices are, and how to think about the long game.
context
This track will explore the tactics in content marketing and executing your plan. Topics will cover developing the content itself and how to best present and write it, which channels are most effective for certain approaches, how to track and tweak content to get the best results, and how to turn the content strategy into a working machine that again supports the sales funnel.
concept
Nothing makes a content strategy come to life more than the user experience and design. Topics will address modern web and mobile workflows and the new tools to meet the challenges of responsive design; which new tools are most effective (Sketch, Sass, Prototyping tool), designing for multiple screens, developing cross discipline skills, using key marketing and content planning tools like journey maps, interactive prototypes, and service design tools.

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